Do you know your crowdsource from your open source? As a result of an earlier post it’s now part of a research project I’ve been getting to grips with. Open source certainly gave birth to the idea of crowdsourcing and the two strategies do share some common characteristics there are also some very key differences as shown in the table below. What do you think? Is there anything missing? Perhaps you have some thoughts on the corporate communicator’s role in the process? Remember you saw it here first, if you use this table please cite appropriately.
Characteristic |
Crowdsource |
|
Someone has been or could be employed to do this job |
✔ |
✔ |
Open call |
✔ |
✔ |
Request generally initiated by an organisation |
× |
✔ |
Request generally initiated by individuals |
✔ |
× |
Participation requires: knowledge, skills, or ability |
✔ |
✔ |
Payment or financial reward for participation |
× |
✔ sometimes |
Intellectual property and distribution rights are owned by initiator |
× |
✔ |
Participants can see, comment or amend other participants contributions |
✔ |
✔ sometimes |
Participants choose when and how much they wish to participate |
✔ |
Parameters to participation are more likely to be defined |
Participants benefit from the solution |
✔ |
Only if their individual solution/idea is used/chosen |
Project/content creation is generally ongoing |
✔ |
Parameters/timeframe are more likely to be defined |
Project/content creation is generally transient |
× |
✔ |