Category Archives: Marketing Communications

Knowing your crowdsource from your open source

Do you know your crowdsource from your open source?  As a result of an earlier post it’s now part of a research project I’ve been getting to grips with.  Open source certainly gave birth to the idea of crowdsourcing and … Continue reading

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Marketing and Corporate Communications: It’s a different mindset.

After a recent charity marketing group meeting the Chair wrote an email to explain that the group had agreed it would be a good idea to use emails collected at the last event.  Nothing wrong with that, their plan was … Continue reading

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Merlin’s beard! What do you expect?

As part of the Project Merlin agreement banks have pledged an additional £76bn to help Small to Medium Enterprises (SMEs).  Up to now SMEs have apparently been surviving on overdrafts and the good old credit card – not an ideal, … Continue reading

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Communications and the scrum

Analogies particularly accompanied by diagrams are a useful way to get a message across. For example change communications is often compared to a journey; where we have come from, where we are now, where we want to get to (and … Continue reading

Posted in Communications Culture, Crisis Communications, Internal Communications, Marketing Communications, stakeholder relations | Tagged , , , , , , , , , , , , , , , , , , , , , | 9 Comments

A walk on the dark side

At the beginning of the year we tend to review company objectives and personal development plans.  What are less frequently reviewed though, are crisis communications plans or business continuity plans.  At this point if you think I am about to … Continue reading

Posted in Business Continuity, Crisis Communications, Internal Communications, Marketing Communications, New media, Professionalism, stakeholder relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 8 Comments

The rise of online advertising

The Amazon Kindle has been with us for three years now.  In that time they have become much more affordable and sophisticated and I was delighted to find one in my Christmas Stocking.  Now the purpose of this blog is … Continue reading

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The Social Web

This week, with a view to gaining inspiration for a few more blogs I read Rob Brown’s ‘Public Relations and the Social Web.  It followed a predictable format, a bit of history to explain the evolution of social media, then … Continue reading

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