As well as a personal adventure this blog is also an open source learning experience. Listed below is a reading list of material I have dipped into or found useful in the course of this online ‘conversation’. Feel free to suggest more.
Brown, R. (2009) Public Relations and the Social Web: How to use social media and Web 2.0 in communications.
Clippinger, J. H. Human nature and social networks.
Gladwell, M. (2000) The Tipping Point
Grunig, J. E. (2009) Paradigms of global public relations in an age of digitalisation. PRism 6(2)
Howe, J., (2006) The Rise of Crowdsourcing. Wired Magazine. Issue 14, 06 June 2006.
Levin, R., Locke, C., Searl, D., Weinberger, D., (2009) The Cluetrain Manifesto. Chapter 4, Markets are Conversations.
Rosen, E. (2009) The Anatomy of Buzz Revisited.