Analogies particularly accompanied by diagrams are a useful way to get a message across. For example change communications is often compared to a journey; where we have come from, where we are now, where we want to get to (and why) including how we are going to deal with potential roadblocks along the way. It’s not perfect but it’s a fairly standard format that people can relate to. This ‘train’ of thought leads to wondering what analogies your organisation might use to get over the corporate message, are you even aware of them?
Here’s another, crisis communications is often compared to a media scrum, fairly topical with the six nations tournament just around the corner. The analogy is that after a foul, in communications terms that relates to an event or crisis, the media gather around and press in on the spokesperson, which equates to the two teams coming together to win the ball. Expanding that a bit further the scrum process could also be compared to writing any corporate material. For the non rugby folks the referee usually gives the instructions; crouch, touch pause, engage.
|Crouch||Each team locks together and crouches.||A writers posture when they have spent too much time bent over their computer.|
|Touch||The front row of each side reaches out and touches the opposite side.||The writer shares the proposed communication with management to ‘touch’ base and check clarity.|
|Pause||The briefest momentary pause before final action.||A final proof read and check of detail.|
|Engage||The two sides come together.||Click send or publish and wait for response – your comments duly awaited,|
Do you have a favourite analogy to explain a process or idea? and does anyone know where the media scrum analogy actually originated?