The Social Web

This week, with a view to gaining inspiration for a few more blogs I read Rob Brown’s ‘Public Relations and the Social Web.  It followed a predictable format, a bit of history to explain the evolution of social media, then a description of social media channels, terms and related information.

Overall it was disappointing.  Most useful were the actual examples between the blurb.  Although only published in 2009 a lot of the content did not seem new.  In Rob Brown’s defence the danger for any book covering social media, is that what may have been relatively unknown when originally written, rapidly becomes wider known and more mainstream.

One of my favourite books with regard to using social media is The Anatomy of Buzz (Revisited) by Emanuel Rosen.  What interests me is how much organisations use of social media touches our everyday lives.  I will put my hand up to sharing the odd promotional code or sending on some of those 20% off email vouchers that used to come through this time of year from Oddbins, but what have you done?.  Shared a youtube advert?  Left a comment on Amazon? Or, maybe you know someone who tried to win a piece of furniture in IKEAs online showroom when it was launched on facebook by tagging it with their name?  I’d love to hear what you think is worth sharing.

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8 Responses to The Social Web

  1. Judge Jon says:

    Can’t really be bothered with all that stuff. It’s for people who got nothing better to do with their lives.

    • black flatfoot says:

      JJ
      Can’t agree more. The frightening thing though is that lots of people do it, and someone is clearly profiteering from it. Maybe it’s because that new media is able to tap into people’s insecurities better than traditional methods-methinks these comms types are crafty !

  2. adrianwinterburn says:

    I used this book for my first assignment when looking at how social web is effecting the marketing mix, and I actually found the book quite useful.

    I’m a prolific Twitter and Facebook user, using them both every day, and the thing I have gotten into sharing recently is YouTube videos, particularly music videos that I like. The little social bookmark icons they have on sites these days are really useful. Media stories are also something I tend to share, esp on Twitter.

    I was talking to a local journalist recently who runs a local news blog, and he was saying that on his site – the local Guardian site in Leeds – more people tweet his stories than they do comment. So actually, sharing news stories is quite common. So Facebook et al are a powerful media tool.

    I’ve only once tried to win something on the social web. In the Metro AirAsia had taken out a full page spread and said that if you sign up to their Facebook page by a certain time you was in with a chance of winning a flight to Asia, so I joined. I didn’t win, but was worth the try!!!

  3. 007scorpion says:

    web 2.0 media sharing….there is a lot out there funny stories, good shopping deals, web based tools…the list goes on. For those that say its a waste of time; it might be that you need to refine what you read and filter. I have several methods and devices and can be ruthless with what I filter. What’s key to efficiency with all things is that keeping yourself up to date means there is less stuff to wade through. Finding the time/ to digest and share is up to the user obviously.

    One example possibly non-typical is a scientific web-site I subscribe to…the odd story gets into mainstream media every now and then and I enjoy knowing first and in more detail…I read rss feeds at dinner for a few minutes and bookmark other stories for later – these are then picked up by my online PC browser where I read in full the next morning. Of course I sometimes complete this on my phone- and with one tap on the screen I share it with a couple of select friends who I know will find this interesting but who aren’t able to process the info…or who chose to enjoy me being ‘their filter’. In the same manner I have friend with a fun feed focus and send me videos…youtube…I can enjoy it accompanied with a quick spinet so i know what it is…what’s key is share what you want to share but say why…not just ‘funniest thing ever’ consumers are smarter than that now and ‘we’ don’t know what they’ve seen. Instead to share effectively we must say what it is…funny: monkey falls off tree, money: 0% credit card charges aboard.

  4. melanie says:

    There must be a lot of good material out there but I am not good at looking for it and don’t know any good filtering techniques so social media doesn’t really get through to me which is a shame! I need to devote some thought into how I use the internet so I can get more out of it.
    Mel

  5. Claire Farfield says:

    I must admit I am a bit of a pessimist, I view most ‘promotional’ items/adverts/offers what ever you like to call them as spam, full to brim with cookies etc and would not subject my friends to them, I find them rather annoying. However, I am also a bit of a taker and not a giver in that I do read some comments (for example on Amazon) when wanting to buy a particular product but never leave any comments once I have experienced the product as I can’t be bothered! I find it useful as customers are far more honest than customer service people. So I suppose, in conclusion, I don’t mind some types but dislike other types.

    • Anne says:

      Claire, whatever your thoughts on sharing content you are certainly a ‘giver’ or more accurately a ‘contributor’ here so thank you very much all for making the effort.

  6. Rob says:

    We won a piece of Ikea furniture (or more precisely a giftcard to the value of that furniture) by playing a game that was promoted through Facebook. Each time you played the game in the hope of winning it posted to your wall for all of your friends to see. What is interesting is the number of people (“friends”!) who complained about this – they felt that it was a way of advertising being inserted into that space and they didn’t want to see it. So while organisations are increasingly trying to muscle their way into this social space, and some people are happy to accept that, it seems there is a significant number of people who are not happy about it and will resist – these are the people who seem to only want to be involved in social media on their terms.

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