This week, with a view to gaining inspiration for a few more blogs I read Rob Brown’s ‘Public Relations and the Social Web. It followed a predictable format, a bit of history to explain the evolution of social media, then a description of social media channels, terms and related information.
Overall it was disappointing. Most useful were the actual examples between the blurb. Although only published in 2009 a lot of the content did not seem new. In Rob Brown’s defence the danger for any book covering social media, is that what may have been relatively unknown when originally written, rapidly becomes wider known and more mainstream.
One of my favourite books with regard to using social media is The Anatomy of Buzz (Revisited) by Emanuel Rosen. What interests me is how much organisations use of social media touches our everyday lives. I will put my hand up to sharing the odd promotional code or sending on some of those 20% off email vouchers that used to come through this time of year from Oddbins, but what have you done?. Shared a youtube advert? Left a comment on Amazon? Or, maybe you know someone who tried to win a piece of furniture in IKEAs online showroom when it was launched on facebook by tagging it with their name? I’d love to hear what you think is worth sharing.