Well it’s that time of year again so here’s a seasonal blog for you. Public Relations and other parts of the business that manage key stakeholder relationships are generally tasked with sending the customary Christmas greeting. So here’s the question. What do you prefer? The traditional corporate Christmas card made from recycled material or the e-card greeting?
Now regular card does not even come into the equation because we all have to be seen to be behaving sustainably, doing our bit for the planet. Both can contribute to charity, so again not in the equation. Is your preference for a hand written card with the knowledge that someone has taken the effort to personally write that out for you? Or the electronic greeting because it’s the more sustainable option not to mention it saves you lots of time to do other things for your stakeholders.