Why Crowds and Conversations, well the idea comes from The Cluetrain Mainfesto, markets are conversations.
“When you think of the internet, do not think of trucks of widgets, destined for distributors…think of a table for two”
This statement implies closeness, a relaxed informality. From a corporate communications perspective it’s a style used in engagement or to engender trust. Over the course this blog I will be considering this concept. Instead of the physical crowds and face to face conversations of the real world, I will be immersed in online communities and online conversations. But, how different is it really? We are social beings, we like to swap stories, share tips, congregate – it’s human nature. At a basic level, is it a conversation that swaps physical proximity with a technological connection or something more?
Up to now, with the exception of email and skype calls, my real world experience of new media has largely been as tools with which to pull information from or something that someone else in the team does. This month has been a personal new media revolution. In the real world I have swapped comments with at least three random strangers (I don’t actually keep count) and clicked to follow at least 30 people on twitter – revelation number one, it’s surprisingly addictive! In the interest of science I have traded in my old Nokia 1680 for a HTC Desire revelation number two, accessing the web from my phone, why did I wait so long!